Google has come right out and said that mobile-friendliness is a big factor in the way it ranks websites. In fact, if you don’t have a mobile website or one that doesn’t work properly. There’s a chance you’ll vanish from the search results altogether!
Plus, it’s estimated that nearly 50% of consumers use mobile exclusively when conducting an online search. So even if you don’t care what Google thinks, you need to care about what your target audience thinks. If you have a website that’s awkward for people to use on their phones and tablets, you could miss out on a lot of business.
But simply having a mobile website isn’t good enough. You’ve also got to make sure you avoid these 3 mobile web design mistakes:
1. It just takes too long!
Mobile visitors are in a hurry. They’re surfing the web while watching TV, while they eat lunch in between business meetings, and while they wait for the kids to finish up at rugby and netball practice.
Website hosting and loading speeds aside. as this is always improving anyway. People want to see and find the information they need quickly. If your mobile website doesn’t present key elements that your customers are looking for quickly and easily. Goodbye sale. Hello competitors.
2. Using the wrong content
Flashy videos, animations and graphics may look great on a desktop computer, but all of that razzle-dazzle may not be displayed with the same desired effect on most mobile devices. As a result, your mobile visitors will miss out on that great information or not understand the fancy animation that cost you a fortune to create.
Also when uploading images. Remember that high quality images may load seamlessly on a desktop, but could cause trouble with some mobile viewers and that big long vertical banner that looks awesome down the side of your desktop site just screams endless scrolling on a mobile.
3. Aliens do not exist in mobile web design
Remember those stories you hear about strange objects hovering in the sky in some weird unknown place you’ve never heard of? That same myth applies to hover effects on a mobile device. Mobile users do not have the option to hover so if core parts of your website require this feature. It’s just not going to work.
The best solution? Don’t rely on text or buttons that appear on hover and where necessary add instructions directly on the page.
The bottom line is. Though mobile website design is rewarding for your customers, your sales and Google’s rule book. Mobile web design is tricky. If you don’t plan carefully, your mobile website may never give you the results you want!
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