Many people do not really understand the key steps to building a profitable email subscribers list. In this article, I am going to demonstrate how you can increase your list of subscribers, which will in turn build both your customer base and authority to substantial levels.
I will additionally help you to understand some of the key terms and jargon surrounding email lists, thus helping you to make more informed decisions on how to structure and execute your email marketing strategy.
STEP 1: The Lead Magnet
A lead magnet is an irresistible offer that is used as an exchange item for a potential customers email address, along with their permission to send them future marketing material. In most cases these offers are free and easily distributable like an ebook that solves a specific problem your potential customers might be facing.
Basically your job is to sell the idea that subscribing to your marketing list is not only going to provide them with instant value, but it also needs to appear to be worth experiencing the hassle of parting with their contact details. Providing you have an enticing offer that is simple and painless to trade for, you will get their email.
STEP 2: The Tripwire
The tripwire, displayed inside the email confirmation page after a potential customer has subscribed, as most may picture it is a strategically placed object, normally small in size, that’s sole purpose, is to send people tumbling down a certain path. In this case, a low priced item, priced as low as $1 that turns a potential customer, from a follower into a buyer.
The mentality behind this, is that businesses produce higher profits from returning customers than any other marketing avenue and history has proven that even if someone only spends as little as $1 with your company, they are 10 times more likely to spend money with you in the future than if they were still yet to make a purchase from your business.
STEP 3: The Core Offer
Probably the simplest part of the subscriber building process and something you are probably already doing is having a product available for sale, however most people new to email marketing aren’t aware that by using an email marketing platform like Mailchimp or Aweber for example you can automate this entire process and display your core products to people that have either just subscribed and/or purchased your tripwire offer.
Displaying these to subscribers and tripwire purchasers not only increases your upfront income but also helps build momentum towards a successful email marketing campaign and the best part is, it can all be done on auto-pilot.
STEP 4: The Upsell
An upsell is just that – any additional products that are offered to purchasers of your core offer, which adds value and continues to build even more momentum towards a complete and successful email subscribers list.
Something to keep in mind is this offer isn’t always provided by the main business and is often linked to another business that is paying you to send qualified traffic to their subscriber offers. This is the perfect way to earn an extra income from other similar businesses that you may already network with.
STEP 5: The Follow-Up
This is the true beauty of building a subscriber list, and is the final step that converts all your previous efforts into a residual ongoing profit magnet. The idea is to continually reassure your subscribers that you are a trustworthy and reputable person, while promoting your business and offers.
Imagine the potential of being able to promote new offers and upcoming major events to a list of highly targeted subscribers that trust what you have to say, at a fraction of the costs of other paid advertising methods. The potential is limitless!
Have you ever seen a Lead Magnet before? What did you think of this strategy while you were reading it? Leave a comment below. I’m really curious to see your responses